Conceptual Direction

The concept reimagines the beach towel not just as a summer accessory, but as a surreal canvas woven into Cyprus’s landscapes and seascapes.

‍

Oversized towels cascade across coastlines like flowing horizons, transform into sails carried by the wind, or rise as monumental fabrics bridging the boundary between land and sea. Through these dreamlike compositions, the towel becomes a symbol of leisure, style, and escapism, reflecting Beauty Line’s vision of beauty as an experience that extends beyond cosmetics into lifestyle and self-expression.