Essensium
Static Images, Videos, Reels
CPO
A visual exploration of Essensium Niche Perfumery’s essence, where ethereal compositions and surreal elements intertwine to evoke the intangible allure of scent.
Conceptual Direction
The conceptual direction for the Essensium Niche Perfumery collaboration focused on translating the invisible language of scent into surreal visual form. Each composition was designed to embody the emotional weight and complexity of fragrance—using floating elements, abstract natural forms, and dreamlike color palettes to evoke a sense of memory, atmosphere, and transformation. The imagery invites viewers into a sensory realm where perfume is not just worn, but felt and imagined beyond the physical.
Purpose
The goal was to deepen the emotional connection between viewer and scent by visually articulating the invisible, positioning Essensium as a curator of sensory experiences rather than just a purveyor of perfume. Surreal imagery elevated the brand’s identity into a space of imagination and memory, inviting audiences to perceive fragrance as a personal, poetic journey.
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